Hi there, my name is Dan Beck and I am the President of Simple Plan Franchising. Growing up, I have always been active between sports and lifting weights. As an adult, I have always been passionate about sharing good health through good food. I started a brand called Midwest Meals out of a shared commercial kitchen based in Eau Claire, WI in 2016 with the goal of bringing convenient, healthy meals to the area. Our clients immediately told their friends the problem we were solving and we quickly outgrew that shared commercial kitchen.
Fast forward, we built a brand new, state-of-the-art facility in Eau Claire, WI in the spring of 2018 and began working on franchising, where we currently serve the Eau Claire region as well as train our franchisees. The name changed from Midwest Meals to Simple Plan to better encompass our vision of the future!
I have 2 partners in Simple Plan Franchising. They both have a lot of experience in branding and franchising. One of them developed and owns a large restaurant franchise chain. The other one co-founded the Franchise Broker’s Association and is a franchise advisor, attorney and CPA.