Our Mission

At Simple Plan, we are driven by a powerful mission: to end metabolic disease in the United States. We believe that everyone deserves to live a healthy, vibrant life free from the burdens of chronic health conditions. By offering expertly crafted meals and premium supplements, we aim to empower our community to make healthier choices and embrace a lifestyle that promotes long-term wellness.

What We Offer

Nutritious Meals: Our meals are designed by nutrition experts and prepared with the freshest ingredients to ensure they are as delicious as they are healthy. We offer a wide variety of options to suit different dietary needs and preferences, making it easy for you to stay on track with your health goals.

Convenience: We know that life can get busy, and finding time to prepare healthy meals can be challenging. That's why we take the hassle out of meal prep by delivering your week's worth of meals right to your door. With Simple Plan, you can enjoy nutritious, home-cooked meals without spending hours in the kitchen.

Top-Tier Supplements: In addition to our meals, we provide a range of high-quality supplements to support your overall health and well-being. Whether you're looking to boost your energy, improve your digestion, or enhance your workout performance, we've got you covered.

Our Commitment to Quality

Quality is at the heart of everything we do. From sourcing the finest ingredients to employing skilled culinary professionals who prepare each meal with care, we are committed to delivering the best possible product to our customers. We understand that what you eat directly impacts your health, and we take that responsibility seriously.

Plus, unlike meal prep companies owned my mega-corporations who ship you food, we are owner-operators with boots on the ground who are here to actually help you reach your goals. You're more than a number here. Your results matter to us.

Dan Beck, President

Growing up, I have always been active between sports and lifting weights. As an adult, I have always been passionate about sharing good health through good food. I started a brand called Midwest Meals out of a shared commercial kitchen based in Eau Claire, WI in 2016 with the goal of bringing convenient, healthy meals to the area. Our clients immediately told their friends the problem we were solving and we quickly outgrew that shared commercial kitchen.

Fast forward, we built a brand new, state-of-the-art facility in Eau Claire, WI in the spring of 2018 and began working on franchising, where we currently serve the Eau Claire region as well as train our franchisees. The name changed from Midwest Meals to Simple Plan to better encompass our vision of the future!

I have 2 partners in Simple Plan Franchising. They both have a lot of experience in branding and franchising. One of them developed and owns a large restaurant franchise chain. The other one co-founded the Franchise Broker’s Association and is a franchise advisor, attorney and CPA.

Connect with me on LinkedIn

Join our Community

At Simple Plan, we believe in the power of community. We are dedicated to creating a supportive environment where individuals can come together to learn, grow, and achieve their health goals. Join us on our mission to end metabolic disease and make healthy living a reality for everyone.

Find a store near you to join a free fitness challenge or talk to one of our nutrition specialists to start working on your goals today!

Thank you for choosing Simple Plan. We are honored to be a part of your journey towards a healthier, happier life.

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